Privacy Policy

BabyScan Now is a trading name of Ultrasound Now Ltd.

This privacy policy sets out how Ultrasound Now Ltd uses and protects any  information that you give Ultrasound Now Ltd when you use this website.

Ultrasound Now Ltd is committed to ensuring that your privacy is protected.  Should we ask you to provide certain information by which you can be identified  when using this website, then you can be assured that it will only be used in  accordance with this privacy statement.

Ultrasound Now Ltd may change this policy from time to time by updating this  page. You should check this page from time to time to ensure that you are happy  with any changes. This policy is effective from 1st September 2011.

What we collect

We may collect the following  information:

  • name  and date of birth
  • clinical  information about yourself
  • contact  information including email address
  • demographic  information such as postcode, preferences and interests
  • other  information relevant to customer surveys and/or offers

What we do with the  information we gather

We require this information to  understand your needs and provide you with a better service, and in particular  for the following reasons:

  • Internal  record keeping.
  • To  ensure you are given the best clinical advice.
  • We  may use the information to improve our products and services.
  • We  may periodically send promotional emails about new products, special offers or other  information which we think you may find interesting using the email address  which you have provided.
  • From  time to time, we may also use your information to contact you for market  research purposes. We may contact you by email, phone, fax or mail. We may use  the information to customise the website according to your interests.


We are committed to ensuring that  your information is secure. In order to prevent unauthorised access or  disclosure, we  have put in place suitable physical, electronic and managerial procedures to  safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which  asks permission to be placed on your computer’s hard drive. Once you agree, the  file is added and the cookie helps analyse web traffic or lets you know when  you visit a particular site. Cookies allow web applications to respond to you  as an individual. The web application can tailor its operations to your needs,  likes and dislikes by gathering and remembering information about your  preferences.

We use traffic log cookies to  identify which pages are being used. This helps us analyse data about web page  traffic and improve our website in order to tailor it to customer needs. We  only use this information for statistical analysis purposes and then the data  is removed from the system.

Overall, cookies help us provide  you with a better website, by enabling us to monitor which pages you find  useful and which you do not. A cookie in no way gives us access to your  computer or any information about you, other than the data you choose to share  with us.

You can choose to accept or  decline cookies. Most web browsers automatically accept cookies, but you can  usually modify your browser setting to decline cookies if you prefer. This may  prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to  other websites of interest. However, once you have used these links to leave  our site, you should note that we do not have any control over that other  website. Therefore, we cannot be responsible for the protection and privacy of  any information which you provide whilst visiting such sites and such sites are  not governed by this privacy statement. You should exercise caution and look at  the privacy statement applicable to the website in question.

Controlling your personal  information

You may choose to restrict the  collection or use of your personal information in the following ways:

We will not sell, distribute or  lease your personal information to third parties unless we have your permission  or are required by law to do so. We may use your personal information to send  you promotional information about third parties which we think you may find  interesting if you tell us that you wish this to happen.

You may request details of  personal information which we hold about you under the Data Protection Act  1998. A small fee will be payable. If you would like a copy of the information  held on you please write to Ultrasound Now Ltd, Suites 2 – 3 Hanover House, The  Roe, St Asaph, Denbighshire, LL18 2TP.

If you believe  that any information we are holding on you is incorrect or incomplete, please  write to or email us as soon as possible, at the above address. We will  promptly correct any information found to be incorrect.